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There is no doubt Jenga is a lot of fun. I’m sure you’ve seen it or played it or remember some of those old school commercials. In case you didn’t here is one:
Anyrate, I was just playing a quick game with Ellie before she went off to school this morning. I was thinking that all this really is is a bunch of blocks with a nice sticker on it. We think it is a great game and the rules and all but they have done such a great job of branding and packaging it up that we easily overlook how simple this is. I can see the guys sitting around the table…”Hey, lets put some wood blocks in a box and sell it for like 10x COGS.” What a great example of wonderful and clever branding.